New Paper: Ayobami Adetoyinbo and Dagmar Mithöfer: Business Aspirations Among Smallholders in Rural Zambia
Ayobami Adetoyinbo and Dagmar Mithöfer published a new paper: "Business Aspirations Among Smallholders in Rural Zambia: Drivers and Effects on Agricultural Marketing Strategies".
Socio-psychological factors, including aspirations, play a significant role in economic decisions and the sustainable development of low-income economies. However, the interplay between business aspirations and business strategies among smallholder farmers in Africa is complex, with little known about how they develop, what motivates them, and how these aspirations affect business decisions. To address this knowledge gap, this study examines how small-scale farmers in rural Zambia develop crop-specific business aspirations and how these aspirations influence their agricultural marketing strategies, such as marketing channels and coordination mechanisms.
https://doi.org/10.1002/bsd2.70086